Brady over at O'Reilly Radar has a post about Anothr, a Skype-based RSS reader that was launched at the recent Chinese Blogger Conference. It IMs you through Skype whenever a feed is updated.

He also offers this observation, "unlike many other bots it is using Skype, reflecting it's popularity in China. Anecdotally, Skype was on >80% of the computers I used while I was in China. Only MSN Messenger (default with the Windows OS) was more prominent."

Design inisight: Notice how Anothr brands itself by utilizing the Web2.0 lime green and orange colors, and borrows the suffix abbreviation from Flickr. Yet their website, default in English, still uses that default-English-font-on-Chinese-OS.