I’ve been invited to speak at the 2006 International Anti-Spam Summit on Dec 1 in Beijing. Organized by the Internet Society of China, this is my second time going.

I will be representing Spamhaus at the event and introducing Spamhaus’ new PBL, which will allow Chinese ADSL providers to set their own policies for how other networks will accept email coming directly from a dynamic IP.

Spamhaus has had a growing influence in China the past few years, and as the world’s largest anti-spam open source service, it is continuing to make inroads. Spamhaus tracks the Internet’s Spammers, Spam Gangs and Spam Services, provides dependable realtime anti-spam protection for Internet networks, and works with Law Enforcement to identify and pursue spammers worldwide.

Anti-spam is important for my business at BDL Media. Via XZList and Xianzai, we manage one of China’s largest email list managers where hundreds of clients’ email lists from around the world are residing on our software/servers and IP addresses in China and the United States. Our clients range from embassies in China, to airlines, to hotels, to consumer good companies, and even China’s football (soccer) league, so making sure that these legit companies remain spam-free and have clear channels to deliver their messages is important.

Educating clients in China about anti-spam and even best practices in marketing is a pain sometimes, especially when many smaller email marketing companies don’t have a clue about how to go about dealing with deliverability, markup, and campaigns and cause mass confusion in the marketplace. This is why I like going to these events–it’s a platform to help educate.

Anyway, I could talk for hours about the Do’s and Dont’s to arranging email list management and 100% optin email marketing in China, but then I wouldn’t have any more consulting clients.