China's Mass Market for Western MNCs
Aggregated Source: China Challenges
April 5, 2007|
The All Roads Lead to China blog says:
Last week, IBM published a report in cooperation with the Economist Intelligence Unit entitled Winning in China’s Mass Markets. At 25 pages, this is definatly one of the better free-bees I have seen in a while that possessed decent information that would enable the readers to gain some understanding of just how difficult it will be to structure for the mass market.
To read more:
http://www.allroadsleadtochina.com/?p=292
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