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MBA Toolkit For CSR: Sales And Corporate Social Responsibility

Aggregated Source: ChinaCSR.com
July 12, 2007|

By Bill Valentino Specifically aimed at driving profitability, sales and selling in an organization are the flash points where the integration of corporate social responsibility into the business process becomes visible and to some extent measurable. In contrast to marketing, where the focus is on a wide range of stakeholders, in the case of sales, the [...]

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Related Info:
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