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The Old Fashioned Way Of Advertising In China

Aggregated Source: BDL Media China Blog
September 26, 2007|

We officially launched BDL Direct today in China. It's the old-school way of advertising–direct mail via the post office.

Our company's services have involved email and digital marketing for the last ten years, and we also manage hundreds of lists and databases for clients, but we always received requests, and usually fulfilled them, for direct marketing campaigns via snail mail. So, today we officially launched the service called BDL Direct.

Though it officially started today, we've been doing DM sporadically for the past few years. We have separate DM licenses for Beijing and Shanghai and we've run campaigns with advertisers like Formula One Racing, Zegna, Panasonic, Canon, Omega, Gloria International Hotels, Navman and ASC Wines. Do you see a trend? Those are all high-end and luxury good products. Brands like these, though you will of course see them online, still like to do things the old fashioned way.

My colleague Paul Doyle will handle this service, so contact us and he'll fill you in on the different segmentations and lists we have for all around China. Millions of customers are waiting for you.



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