For those readers of my blog who don't yet read Chinese, the character in this graphic means "person."

After attending the 3rd Annual Chinese Blogger Conference which is one of the most egalitarian conferences on the planet, you get spoiled.

Then you go to a more corporate-oriented Web2.0 conference where executives and business school professors talk about Web 2.0 as the latest way to deliver products and advertising to customers and viewers, and you get highly annoyed.

As a user, I don't consider a business to be truly 2.0 unless it has transformed its relationship with its customers and users from a one-way relationship to a give-and-take among equals. 

Treating human beings like a "market" to be "exploited" is 1.0 thinking.   2.0 means replacing the word "market" with "community."  If you really want to be a 2.0 business, you need to become a respectful, participating member of your community. Otherwise, you're still a 1.0 business trying to use 2.0 tools in a 1.0 way.