As the holidays approach, companies are starting their annual charity drives. In the last week we've sent out at least two digital marketing campaigns each day for charitable causes in China via our CharityInChina.org service, and I want to draw your attention to one campaign today: Toys For Tots in Shanghai.

We've been doing their annual campaigns now for three years. This year we combined online video with email and RSS ads on different syndication feeds. We edited the video, and while I can't point you directly to the email we sent, you can see the video embedded on the CharityInChina.org website here.

In a similar vein, I met for lunch with Jill Chen, senior program advisor to Grameen Foundation, today in Shanghai. They are looking for more volunteers for their micro-finance initiatives in China. So whether you are an individual that can spare some time or cash, or a company that can donate money or assets, contact them.