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Client Needs To Lead For Chinese Interactive Marketing

Aggregated Source: ChinaTechNews.com
December 10, 2007|

By Yann Lombard-Platet In China, the interactive marketing industry is moving very fast. Over the coming years it will mature and consolidate, producing the 1 or 3 or even 5 agencies that can fairly represent the different media channels in the clients' communication mix.

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