Congratulations to Sam Lee and his team for completing another milestone for BDL Media. This past week while I was in the U.S., Sam initiated a new consulting and reporting division in Shanghai within our ChinaCSR.com (CSR = Corporate Social Responsibility) and provided training to about 100 Chinese suppliers of a large European company. Initial feedback is that the day-long program on supply-chain consultations and corporate social responsibility training went very well and Sam will now head to Beijing to conduct seminars for the same European company's north China suppliers.

Via our ChinaCSR.com media property we have helped companies with their internal audits, supplier certification programs, and workplace training programs in the past, but as we are a technology and media business, we have always outsourced these services to Sam and others. Now we have officially invested a stake in Sam's new business and that new Case Business Unit entity will focus on the consulting side of the CSR business for which we have received many requests over the past three years.

Sam is very qualified for this type of work. In his native South Korea he previously worked for a company writing business case studies of best practices for CSR, and I originally met him 3 years ago when as an MBA student at CEIBS he organized and held the school's first Being Globally Responsible Conference and invited me as a speaker. He previously worked for UNICEF in China, and both before and after that job he worked for companies manufacturing in China. He has seen both the good and bad when it comes to manufacturing and supply chain relationships. He has also assembled a team of dedicated current and just-graduated MBAs from top Chinese business schools to help with this new service.

Most importantly as an investment, Sam hit the ground running and is already doing well. So that, along with our ability to now provide these consulting services in-house rather than outsourcing or handing them off to other firms, makes this new service very satisfying.