Shopping malls with super luxury stores have been common for years in Shanghai, Beijing and Guanzhou. But they are now popping up even in secondary and tertiary cities.

I spent a day this week in Changchun, the largest city in Jilin province, which is in northeast China’s former rust belt. And the hotel I stayed in was across from the new Zhuozhan Shopping Center, which was packed with luxury brand stores, like what you see in the photographs.

The multi-story Louis Vuitton store seemed almost as big as one of their big stores in Tokyo.

Some people are getting very rich in China’s provinces.

This story says China has risen to become the second largest market in the world, after Japan, for luxury goods.

Is it just me, or are there more Porsche SUVs on the streets of China these days? There certainly were plenty on the streets of Changchun.

No, it’s not just me. A cursory search finds this story about double-digit growth in China. Porsche, a luxury German sports car maker, has 19 outlets in China.